JENN
Co-founder & Managing Partner
Jenn brings experience as a founder, owner, and retail executive. She has built and operated businesses where capital, hiring, and marketing decisions carried real financial exposure. She also spent more than a decade in public company retail leadership, where she drove revenue, margin, and inventory strategy and performance while leading large cross-functional teams.
​
Jenn does not separate performance from people. She understands what drives behavior, from customers to teams, and uses that insight to shape strategy, strengthen product-market fit, and build operational structure that supports growth.
​
She leans into hard conversations early, clarifies roles, raises standards, and addresses misalignment directly. Expectations are clear, accountability is defined, and performance improves as a result.
​
Through Hilldash, Jenn helps leadership teams align people, product, and profit so growth is sustainable, profitable, and repeatable.
TIME FOR A RESET
You don't need to choose a model up front.
Most clients start with diagnosis then move into the structure that fits the business